Recently, I was traveling internationally and I was served chicken nuggets at a dinner. I was pleased by this as the fried chicken is usually relatively safe to consume. Imagine my surprise when I took a bite and the chicken was raw.
The first step is to understand your data flows to the extent that you can begin to inject instrumentation. At first, all of your data may be “raw” but you can begin to create consistency. Your downstream consumers will begin to have trust in the data, being able to make decisions whether it is fit for consumption.
There is much to be said about this concept. We recommend using a data diagnostic approach, as the diagnostics will provide a consistent and clear temperature of your data. By doing this well we will always serve our data consumers “fully baked” data.