- Kingland Platform
Uncertainty is a crucial time to re-evaluate. Over the past six months, consumers have modified spending habits. The move to work-from-home has altered daily schedules. Restaurants have adapted to a carry-out model. Enterprises have fine-tuned expectations.
Globally, through periods of economic uncertainty, we re-evaluate which business and industries are integral to the world. Economic uncertainty forces us to identify businesses that drive everyday life.
It isn’t a factor of market capitalization. Apple, Netflix, and Walt Disney are far from irreplaceable despite their highly entertaining offerings. Even Amazon’s goliath e-commerce operation could be easily replaced by returning to mom-and-pop shops and brick-and-mortar retailers. Maslow stated that food and water are humans’ most essential basic needs, but that doesn’t mean the McDonald’s and Starbucks of the world are irreplaceable either.
Whether it’s called “essential workers” or “too-big-to-fail,” some companies are, frankly, much more important than others, and periods of economic uncertainty make that unequivocally apparent.
We define a company as integral based on three factors:
To the integral companies of the world - Thank you. This month, we celebrate the enterprises that are essential to global stability, economic integrity, and national growth. The businesses we cannot live without. Subscribe to our newsletter or follow us on LinkedIn to keep up with this month’s celebration.