Design for the User, not for the Boardroom

Nick Nystrom
12/11/20 3:38 PM

Too many vendors design solutions for the boardroom instead of the users. I focus on three troubling areas and shed some light on how good UI design creates usable solutions for clients. 

Scared of Change?

It’s a common misconception that no matter what you change about your software, users will hate it. But resistance to new ideas isn't just fear of change - users care about productivity.

And clients are interested in vendors who keep promises.

Let’s say you have strict deadlines for processing specific data, but recurring holdups prevent your team from meeting objectives. If a new system is too slow or missing vital data, that's a broken promise of helping you efficiently use data to improve productivity. But a solution that fits your process and speeds up your team – that’s a big win for everyone.

At Kingland, our analysts work with developers to ensure that data moves efficiently through systems, teams can access the information they need for their jobs, and users can deliver accurate work in their fast-paced environments.

Fantastic(al) Features

Designers can come up with a myriad of cool features, but your team just wants to get their work done. Is the tool easy to use? Can people get their job done on time? Has anyone actually sat down with your team to observe what they do and learn their process?

These are questions we work through when designing the Kingland Platform. The latest version provides easy-to-use functionality that simplifies approvals, powers searches, and creates a flexible framework for your solution. And we’re collaborating with clients to meet their users and uncover improvements that can boost productivity – ask your engagement leader about it.

Good Enough…

…is a dangerous statement. I'm talking about legacy systems.

Legacy systems can provide a poor experience and frustrate employees. In a State of Software Report by G2, more than 50% of employees were unhappy at work because of the software they have to use, and 1 in 8 have left a previous position because of that software. Old systems may still churn through reports and processes, but do they enable employees to do their best work?

The answer is usually no.

Even small usability improvements can have a huge impact. Imagine a task that takes 5 minutes, repeated 20 times per day by your employees. If that task can be redesigned to take 2 minutes, you’ll save an hour per day per employee. Think about that value over a year!

A useful, usable solution improves employees’ productivity, creativity, and well-being. And it can boost your bottom line. When looking for the right solution, make sure you understand the business assumptions that can get in the way of selecting what’s best for your organization.

But most importantly, make sure you're getting a solution designed for your specific intent. 

See how UI can simplify complex data problems. 

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